Soylent: How I Stopped Eating for 30 Days
Enter Soylent. Is Soylent the future of food? CEO, Rob Rhinehart lived on his liquid invention for 30 days straight, and the feat propelled him to internet fame and fortune.
Rhinehart, an engineer by training, has a dream is to make his product available, similarly to a public utility, so that a liquid meal is always available, literally, on tap to anyone who pays for his service. He dreams to offer nutrition that is both ecologically-sustainable and which also satisfies the nutritional needs of the human body.
Rhinehart doesn’t advocate completely foregoing real food – but in a world with pesticide-laden, GMO’d food and millions of people, worldwide who are starving to death, he sees this as a stop-gap solution to an inevitable food crisis, as the world’s population keeps growing.
Silicon Valley investors have agreed with his vision, pouring millions of dollars into the Soylent project. The host of this MOTHERBOARD segment, Brian Merchant decided to become the first person to repeat Rhinehart’s feat: to live for a month straight, on nothing but the chemical cocktail.
Along the way, he investigated how an artificial food replacement might impact human health, Silicon Valley and the world at large. Of course, Soylent can’t replace food. Food has many other social and psychological dimensions to it, besides nourishment.
Nonetheless, this is the story of life after food.