Breakdancing Tibetan monks in Brooklyn to promote MCA Day in honor of the fallen member of the famous hip-hop group.
The monks entered the busy transportation center with a solemn look on their face as they each stood on a corner of the logo. They then bowed and broke out into a very skillfully choreographed breakdancing routine to Beastie Boys music.
Anselmo told the Daily News the tribute was fitting because Yauch, nicknamed MCA, was a Buddhist and a supporter of Tibetan Buddhism.
Unconventional promotion for MCA-DAY-an annual tribute to musician & humanitarian, Adam “MCA” Yauch of the Beastie Boys. MCA was a devout Buddhist who fought for Tibetan independence.
CREATIVE DIRECTOR: Frank Anselmo
CREATIVES: Bobby Selby, Jaehyuk Choi, Christopher Groelle, Stephen Cho
DIRECTOR: Leo Zanis
PRODUCTION COMPANY: Caps & Crowns
PRODUCER/STYLIST: Maria Palmeri
CHOREOGRAPHER: Pavan Thimmaiah
LOGO DESIGN: Frank Anselmo
FOUNDER/ORGANIZER: Mike Kearney
TITLE: “Buddhist Monks”
AGENCY: KNARF® New York